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About Insure That

The company was launched in 2008 by a team of experts from the technology and advertising sectors with a simple objective: to provide customers with comprehensive cover for their home Sky and satellite TV equipment.

We experienced rapid growth and in a move to further improve the cover offered to our policyholders, the company became regulated by the Financial Conduct Authority, and we engaged the leading insurer AXA to underwrite our products. By 2013, our commitment to service excellence led us to increase the size of our network of in-house engineers and trusted partners to repair and replace faulty equipment.

We quickly identified that motor dealers of all sizes want to provide their customers with competitively priced insurance products, to add value to their offering, and positively affect their bottom line.

The issue is that many dealers are non-regulated, and those that are find the complex nature of regulation and the explaining of insurance products a minefield, that can negatively affect and lengthen the process of selling a vehicle in the dealership. This was the rationale for developing and launching our MORE programme, which has been positively received by dealers of all sizes, and they're finding it a fantastic way to offer insurance products, without the time-consuming and regulatory elements that can be a minefield to keep up with.

Today we protect more than 30,000 policyholders and have expanded our product portfolio to include affordable cover for home appliances and entertainment equipment, as well as comprehensive write-off protection for vehicles.